Designing for global beauty brands like KMS and Goldwell meant striking the right balance between bold shelf presence and strict brand standards. Each packaging piece I worked on was tailored to a specific product and sales quarter, which made the process both dynamic and strategic.

From styling sprays to seasonal gift sets, I used geometric shapes and custom pattern work to create packaging that felt fresh and eye-catching while remaining true to the clean, modern aesthetics of the brands.

These designs were featured in Goldwell partner salons and CosmoProf retail locations — proof that good design doesn’t just sit pretty, it sells!

Created with B. Creative Group