DIRECT MAIL PROMOTIONAL MATERIALS
The Cleaning Authority | 2017-2018
The Cleaning Authority asked JK Creative to design new, creative promotional materials for their 2017 and 2018 direct mailers. Their previous direct mail campaign included a 50’s theme that did not perform as they would have hoped, so they looked to us for a fresh perspective. I created many concepts for each year, with a handful of designs from each batch chosen to push to market — but these two designs stood out to me the most. It was fun creating direct mailers and updating them with more modern feel to “WOW” their target market!
Created with JK Creative
On the left is a mailer from 2017 and on the right 2018. You will notice that the 2017 brochure seems to fold incorrectly — this was do to mail house specifications that they had been using for years. By the time 2018 rolled around we had worked with them to ensure that we could produce brochures that were more user friendly.